sensationalism (shame on PDI!)
January 29th, 2009 by majablancan. a manner of being extremely controversial, loud, or attention-grabbing . The term is commonly used to refer to the media, and the notion that media outlets often choose to report heavily on stories with shock value or attention-grabbing names or events, rather than reporting on more pressing issues to the general public.
This is exactly what The Philippine Daily Inquirer (PDI) just did with their story dated Jan. 28, 2009. I understand every media outlet has an agenda. With all the competition in the counntry’s leading newspapers, there has to be some financial engineering going on to achieve top-rank, right? But compromising responsible journalism isn’t something this nation would appreciate, especially during these troublesome times. Going as far as writing headlines like “Cement giant closes 4 plants” when your story tells something entirely different is way out of line. The labor sector already has enough jitters nowadays; making us squirm through false headlines is entirely unnecessary. If other papers can get it straight without being so controversial, then why can’t PDI do so, too?
So, just for the record, Holcim Philippines isn’t closing. To quote HPHI’s COO, Ian Thackwray: “To be clear: at this time, we have no need to shut plants or retrench people. We will adapt to market demand by having small, short, shutdowns, as needed, where needed - without laying off people.”
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Media Release
No shutdown for Holcim Philippines
Makati City, Philippines, 27 January 2009 — Leading cement company Holcim Philippines said today that it has no plans to cease operations in any of its cement plants.
Holcim Philippines Chief Operating Officer Ian Thackwray said, “We will continue to run our plants and, in fact, expect improvements in our manufacturing efficiencies again this year.”
A report earlier had said that Holcim Philippines is considering a plant shutdown.
“Short shutdowns of a specific production line are always an option for any manufacturer when supply outpaces demand in a particular market”, explained Thackwray. “This might happen more often when demand is soft, but it’s a normal occurrence. Since these are temporary, they will not result in any job losses. We have no intention of closing a plant.”
Holcim Philippines has a workforce of 1,500 employees with strategically located cement plants in La Union, Bulacan, Davao, and Misamis Oriental. These plants enable the company to ensure stable supply in all its markets, accounting for a clinker production capacity of 6.5 million metric tons and cement production capacity of 7.7 million metric tons per year.
Thackwray said that Holcim continued to invest in its production systems and facilities last year, consistent with its objective of ensuring superior product quality while faithfully complying with strict environmental standards. “These investments show that we’re here to stay, and that we remain committed to doing everything we can to maintain our position as market leader.”
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About Holcim
Holcim is one of the world’s leading suppliers of cement and aggregates (crushed stone, gravel and sand) as well as downstream activities such as ready-mix concrete and asphalt. The Group holds majority and minority interests in more than 70 countries on all continents. Holcim Philippines, Inc. (HPHI) is a Philippines-based cement manufacturer and a member of Holcim Group. Holcim Philippines is involved in the manufacture, sale and distribution of cement to the domestic and export markets. The Company produces four cement products: Holcim Excel, Holcim WallRight, Holcim Premium Bulk and Holcim Duracem. Its products are sold in bags, jumbo bags and in bulk. Holcim Philippines operates four cement plants in La Union, Bulacan, Misamis Oriental, and Davao. It currently has 1,500 employees in the Philippines. Its CSR Flagship programs include WIWAG® Business Weeks and Holcim ‘galing Mason Program.